Read on to learn more about the current state of linking on Instagram Stories and how to use it effectively in your strategy.: What was the Instagram swipe up feature? As Instagram Stories continue to maintain their popularity, many brands have used features like the swipe up link as part of their Instagram marketing strategy.Īdding a link to your Instagram Story swipe up allows you to be more tactical with your Stories, leading to even more clicks and conversions.Īs of August 2021, Instagram has retired the swipe up feature and added a new link sticker for Stories.
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